about us

New Era is the name to reckon with when it comes to distribution of food, non-food and cosmetic items in the UAE.

New Era was founded in 2007 by experienced FMCG industry professionals with the aim of providing exceptionally professional distribution services. Thanks to its committed attitude and the approach, customers around the MEA region trust its products and the services.

Having started its enterprise journey with a strong desire to succeed as its fuel, New Era began with an import of a few items and a small distribution network in Dubai. However, the credibility built over a period of time led to the top international brands and agencies joining hands with New Era encompassing over 2000 items for the distribution across its wide network in the UAE.

New Era has diversified and established itself to such an extent that today it encompasses 13 companies under its umbrella and 3 divisions to cater to the distribution, retail and exports businesses. It has set up a chain of 12 supermarkets in the UAE and has ambitious plans of adding more in the near future. This clearly demonstrates its proven passion to expand beyond distribution and establish a strong foothold in the market by gaining expertise on all 3 fronts of the business

Our goal at New Era is to not just sell the products, but build brands.

Board of Directors

Mr.Raj Kumar Thakwani

Partner

New Era Group

Mr.Raj Kumar, a distinguished businessman with a remarkable entrepreneurial journey that began in 1981. Over the years, he has achieved resounding success in diverse sectors including Textiles, Aviation, Real Estate, FMCG, and Retail. With a portfolio spanning multiple industries and a global footprint, Raj Kumar Thakwani is celebrated as one of the most respected and esteemed businessmen in the UAE. His dedication to excellence and strategic business expansions have solidified his reputation as an influential leader in the business world.

Mr.Ashok Kumar Thakwani

Partner

New Era Group

Mr.Ashok Kumar, a distinguished entrepreneur started his journey in 1991 with an impressive track record across various sectors, including Textiles, Aviation, Real Estate, FMCG, and Retail. His strategic leadership and commitment to excellence have expanded the group's global presence, solidifying his reputation as a prominent businessman in the UAE. Ashok Kumar's visionary approach continues to drive New Era Group's success and innovation.

Mr. Kamal Vangani

Managing Partner

New Era Group

Mr. Kamal is a seasoned executive with extensive corporate experience, Co-founder and Managing Director of New Era Group since 2007. With a strong background in Finance, HR, Administration, Operation, and IT, he has been instrumental in driving the company's remarkable growth since 1995. Prior to founding New Era Group, Mr. Kamal held leadership roles in renowned companies, honing his skills and industry insights. His strategic vision, hands-on approach, and expertise in multiple departments have been invaluable in shaping the company's operations and achieving sustainable success. Mr. Kamal is a respected figure in the business community, known for his commitment to excellence and passion for innovation.

Mr. Amit Thakwani

Managing Partner

New Era Group

Mr. Amit was born and brought up in Dubai and has been the Managing Director of New Era Group since 2007. As he had always wanted to follow in the footsteps of his father, he joined New Era after pursuing his master's degree in the UK. New Era is one of his family's businesses that sought to establish a foothold in the FMCG distribution business in the UAE. Later, he co-founded the New Era Group of Supermarkets with his partners, which has become one of the fastest-growing chains of supermarkets in the UAE.

Mr. Deepak Mirchandani

Managing Partner

New Era Group

Mr. Deepak Mirchandani is a result-oriented professional with more than a decade of experience in the logistics and sales departments, covering both the wholesale and retail sectors. He has been actively involved as a Managing Director at New Era Group (since 2011). Mr. Deepak possesses excellent time management skills, customer-relation abilities, and strong communication methods. In addition, he is also known for his strategic acumen, leadership skills, professionalism, and excellent grasp of market dynamics. Continually seeking new ways to improve management expertise, enhance team experience, boost company morale, and improve overall team focus are some of his leadership qualities that have contributed to the group’s success, making him a respected leader in the industry.