about us

New Era is the name to reckon with when it comes to distribution of food, non-food and cosmetic items in the UAE.


New Era was founded in 2007 by experienced FMCG industry professionals with the aim of providing exceptionally professional distribution services. Thanks to its committed attitude and the approach, customers around the MEA region trust its products and the services.


Having started its enterprise journey with a strong desire to succeed as its fuel, New Era began with an import of a few items and a small distribution network in Dubai. However, the credibility built over a period of time led to the top international brands and agencies joining hands with New Era encompassing over 2000 items for the distribution across its wide network in the UAE.


New Era has diversified and established itself to such an extent that today it encompasses 6 companies under its umbrella and 3 divisions to cater to the distribution, retail and exports businesses. It has set up a chain of 5 supermarkets in the UAE and has ambitious plans of adding more in the near future. This clearly demonstrates its proven passion to expand beyond distribution and establish a strong foothold in the market by gaining expertise on all 3 fronts of the business


Our goal at New Era is to not just sell the products, but build brands.


Because, it’s not our business; it’s our passion!



To be one of the leading distributors of FMCG products in the region with an aspiration of being the best in everything we do.



To add value to our suppliers’ businesses by exceeding their expectations!!